Thursday, November 26

A Privacy Drawer

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Most high quality, established agents will have a Privacy Drawer, or something similar.

This is where buyers can find properties that are not readily available on the internet. There could be a multitude of reasons as to why a property resides in this drawer, but the primary ones are that certain vendors don’t want their property exposed to the marketplace until they know their timescale for moving, or a property has already been marketed in the traditional way, without success and is being withdarwn from the frontline or, finally, it’s a unqiue property that would attract unwated interest.

Whatever, the factors behind a property residing in the Privacy Drawer, how effective is it?

The simple answer is that the effectiveness of a Privacy Drawer will vary from one set of market conditions to another but it always works. The only time it fails is when an agent gets a bit trigger–happy with the mouse and decides they need more visible stock and uploads one or two “private” instructions to the web.

In the current climate, a Privacy Drawer can be very effective. While properties continue to languish for months on end, in some cases, those serious buyers will be excited by the prospect of seeing a property that isn’t widely available to the mass market.

The other key point about having a property in your Privacy Drawer, is that should your client suddenly decide they want to go fully onto the market, you’re just one clickaway from doing it. No time wasted.

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About Author

Philip Norgan

I have been an estate agent, in The Chilterns, for over 29 years and have worked in wide variety of estate agencies and roles. I also owned my own agency for 8 years at the start of the 21st Century. My primary focus has always been on providing every client with the best service possible. That is why being part of the Martin Kemps team is so rewarding. Philip Norgan - Sales & Lettings Manager @ Martin Kemps T: 01296 422171 | 01844 260909 E: Philip.Norgan@martinkemps.com

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